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Shoreline Fruit, LLC Announces New Wellness Brand

Traverse City, Michigan – Shoreline Fruit, a grower, processor and marketer of tart cherries and other fruit-based products, announced today a new health and wellness brand, Cherry Bay Wellness. Previous investments in CherryFlex Inc., an innovative leader in the development of whole fruit processing technologies for use in ingredient and supplement applications has opened new doors for this line extension.

“We are excited to grow our line of nutraceutical and supplement products.” Said Shoreline Fruit CEO, John Sommavilla. “We previously had a Montmorency cherry capsule that did very well and we want to continue to give people a natural, fruit-based, supplement option.”

The Cherry Bay Wellness line currently includes seven superfruit based dietary supplements. There are four capsule items that are made with freeze-dried fruit skins and three softgels made with whole fruit paste. Montmorency Tart Cherries, Blueberries, Aronia Berries and a Cranberry Turmeric blend make up the seven different products.

Each of the different superfruits offer a range of health benefits, too. From the Montmorency Cherry, known to promote joint health, to one of the newer members of the superfruit family, the Aronia Berry; known to promote cardiovascular health and aid in digestion.

“This new health and wellness brand is a result of where we see the growth and future for the fruit industry. This line offers a low glycemic option for those looking to reap the benefits of these superfruits. They are also portable and highly bioavailable.” Said Sommavilla.

Being a vertically-integrated, grower owned company gives us a unique opportunity to give our customers better living from the land.

About Shoreline Fruit

Shoreline Fruit, LLC is an innovative, vertically-integrated grower, processor, and marketer of premium cherry products and other dried fruits. Grower-owned and headquartered in Traverse City, Michigan, Shoreline is one of the world’s largest producers of dried tart cherries and cherry concentrate. Shoreline also offers a broad selection of other premium dried fruits and nutraceutical products to consumers under their Cherry Bay Orchards® and Cherry Bay Wellness® brand names to retail and specialty food marketers and distributors. From our orchard to the consumer, Shoreline is committed to quality, innovation, and sustainability. For more information about Shoreline’s products and services, please visit